Relaunch Halo Top into the Canadian marketplace to become the #1 BYF (better for you) brand. Connect with Canadians online to bring renewed awareness to Halo Top in Canada.
We created a customized microsite designed to support in-person sampling efforts by connecting with consumers, creating excitement about the brand, and encouraging purchase via a digital coupon. Direct in person and paid online efforts drove traffic to the microsite to generate an email list of over 5,600 consumers. Our tailored reporting and analysis allowed clients to follow along with the progress of the online campaign and to use data as support for other business decisions.
The overall impact of community management and consumer promotions created positive lifts on the HaloTop.ca website and social accounts. Executing across various social platforms allowed us to ensure success in consumer engagement and consideration.
Increase in Website