CASE STUDY

Molson-Coors
SOL Summer
Party

Throw an engaging Summer Solstice party at Rendezviews to celebrate the start of summer and establish Sol as the beer of the summer.

RESULTS

We invited guests to ‘make the most of the longest day of the year’ with SOL. We kept all the venue lights off and ran a giant countdown clock until sunset to create a sense of urgency. When the clock hit zero, we surprised guests by turning on the lights on to keep the party going.