Build an integrated campaign on good energy. Introduce GURU Organic Energy to English Canada to generate awareness, grow market share, and strengthen distribution.
We developed and executed a national integrated sales and marketing campaign to generate word-of-mouth & social media awareness, liquid-to-lips, engaging product education reasons to buy and believe.
We worked with influencers who were a natural product fit by sharing branded content in an authentic and organic manner. Our paid efforts created millions of impressions and our community management and engagement created additional free exposure opportunities including contests, athlete partnerships, grand opening product placement, CFL distribution, and a positive residual effect on GURU social media account and website.
Increase in POS
High Traffic Events