Fully integrated sales, merchandising and engagement marketing agency, fueled by research + strategy

Sales + Merchandising

Sales + Merchandising


There’s more to it than just being at eye-level.

We specialize in deploying focused sales + merchandising professionals to represent our clients’ brands. Leveraging our expertise and our talented field force across Canada, we can provide a complete outsourced solution, augment current sales efforts, or provide flexible resources. We use all our enthusiasm and experience to help your brand win at retail through strategic, tactical or surgical solutions. We are experts at recruiting, training, managing, motivating and inspiring the right sales force. We further optimize our service delivery by ensuring that every call counts while focusing on areas with the highest ROI potential.

Sales

Our Sales Teams reflect the philosophies and experience of any world class selling organization. Our recruitment and training along with our ongoing in-field coaching and mentoring programs ensures that we are making a difference on each and every call. We instill the skills that produce focused selling results and deliver on our commitments. As a result we meet or exceed the Key Performance Indicators on our client’s business.

Merchandising

While we are experts at the basic merchandising skills necessary to ensure our client’s products are ready for sale, at the right price and right place, it’s important to ensure our people have an eye for sales opportunities in the store. Each and every call at retail is a chance to improve the state of our client’s products. Our field teams excel at securing extra points of interruption that make the difference.

Sales Assist

We believe every customer interaction is more than making a simple sale, it’s an opportunity to represent and elevate your brand to build loyalty and advocacy with your customer. Our job is to help you successfully accomplish that.

We partner with our clients to maximize sales planning and performance, while achieving their business goals. We engage shoppers to discover, understand, create trial and positively influence their purchase decision of our client’s products. Our high performance culture guarantees a focused effort on influencing the customer’s at the moment of truth to ensure our client’s brand and product is the one they select.

Mystery Shop

Our capability and experience provides our clients with the best and most cost-effective mystery shopping solution. Our evolving database of field representatives allows us to guarantee service coverage across Canada.

We have developed a reputation for excellence through learning the intricacies of our clients business, and providing exceptional mystery shopping solutions along with detailed insights. Our ability to operate in both official languages provides our clients with an even higher level of service delivery.

Our services include:

  • Mystery shopping
  • Retail audits
  • Point of sale and service delivery observations
  • Automated reporting and customized dashboards
Mystery Shop
Shopper Marketing

There is a lot of marketing noise. The consumer is struggling more and more to hear your messages and receive them. How to get a consumer to NOTICE YOUR BRAND. We can help you determine where their positive experience begin. Retail? Event? Sponsorship? Training? Online? Products or Services must all provide a positive experience.

The point of purchase remains the ultimate battle ground. And the shopper is always the focus of our solutions. One must fully understand the connection between the brand, retailer and shopper to be able to provide the right solutions.

Our blend of expertise in sales and marketing bridges the gap and provides a continuous and consistent experience throughout. Regardless of any action, Brand Momentum can be the first point of contact to communicate your BRAND'S PROMISE. Ultimately, we want to develop strategies and campaigns so people who we connect with keep your brand top of mind when it comes time to buy your product or service.

Engagement Marketing

Engagement Marketing


Creating authentic and enduring experiences between brands and people.

By engaging consumers with compelling (and authentic) content and experiences brands can establish brand advocacy and drive below the line consumer engagement + brand building along the path to purchase.

  • Experiential
  • Sponsorship
  • Social + Digital
  • Retail

Experiential

We design, produce and manage compelling and relevant brand experiences, events and interactions that actively engage consumers and influence purchase.

  • National tours, brand events and activations
  • Trial, sampling and demo’s
  • Customers Acquisition and Data Capture
  • Grassroots Programs and Properties
Sponsorship

We evaluate, plan, activate and manage strategic sponsorships as a way into the hearts and minds of consumers.
Our mission is to develop customized sponsorship programs and activations that seamlessly weave our client brands into the experiences and content, adding value to the fan’s experience.

  • Strategic planning and insights
  • Acquisition and negotiation
  • Activations and campaigns
  • Evaluation and reporting
Social + Digital

We design, produce and manage social marketing portfolios, campaigns and programs for our clients, and strive to engage consumers to influence advocacy and purchase decisions. We will help drive your brand engagement online, while extending the experiences and generating earned media using proven technology.

  • Social community management
  • Content creation and curation
  • App and interactive development
  • Digital Engagement Platforms
  • Mobile, web and micro sites
Retail

We plan, design, manage and execute promotional campaigns and product launches at retail.

We extend consumer engagement into the retail environment to influence shoppers behaviour and purchase decision.

  • Retail activations and retail operations
  • In-store sampling and promotions
  • Mobile and pop-up retail
  • POS design, production and merchandising
  • New store openings

Research

Research


Our research arm is an integrated consumer insight consultancy that intersects human understanding with advanced analytics.

We are passionate experts in the fields of analytics, consumer insight, human science, technology and business. We offer full-service, integrated market research and analytics solutions for Marketing executives.

We focus on answering four fundamental questions: WHO, WHEN, WHY and WHERE behind consumer desires and shopper decisions, so you can focus on HOW to optimize your marketing and innovation strategies and build your brands.

We are grounded in academic science and data analysis, and are fascinated by disruptive technology. We are building the FUTURE of strategic market research and analytics.

Research Photo

Strategy

Strategy


The Brand Momentum strategic consulting team puts your organization on the path to growth.

Strategic planning requires a proactive and dynamic attitude and a desire to adapt to change. It aims at defining the major objectives and alignment to succeed in the future. Our team of experts offers a unique blend of; expertise, knowledge and resources to assist organization identifying growth opportunities. We partner with our clients to achieve the following:

  • Highlight the threats and opportunities that exist throughout the organization;
  • Understand the trends that influence an organizational environment;
  • Confirm the value of a current position or determine a future repositioning
  • Formulate strategies to take advantage of opportunities while avoiding the identified threats
  • Agree on organizational priorities and strategic initiatives
Strategy Photo
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